And really, they have an excellent point: you *shouldn't* reward kids for eating junk with little toys.
Or, as the label calls them, a "tiara."
Next you up the ante with two or three action figures...
...or nine or ten.
Then you start adding custom carrying cases for the action figures...
And big dollhouses for them to live in...
Until finally, the toy is so large, so complex, that it's impossible to tell where the Happy Meal ends and the toy begins!
And we can't have that, now, can we?
(Yes, there's cake in there. Really.)