Wednesday, January 12, 2011

The Cake Wrecks Phenomenon

Wednesday, January 12, 2011

Think the wreckage only extends to sugary baked goods?

Think again.

My friends, meet "The Sprinkle Roll":

It's a California Roll...with sprinkles on it.

Yes, real, sugar sprinkles. Brian S., who found these at his local Sushi bar, tells me they taste about how you'd expect. (Which is to say, not good.)


Apparently this company went looking for a logo in our inappropriate balloons posts:

"Stop imagining"? What do you think I've been TRYING to do?

Also, wouldn't that logo be more appropriate on a pair of swim trunks?

(HEYO!)


And finally, you know you've been reading this blog too long when a simple road sign makes you giggle/guffaw/startle the cats with screeches of amusement:


What, you mean, like this?

[giggle]

Marshmallow icing always was my favorite.


Hey Brian S., Micheline F., & Jacob & Jennifer H., if you ever see this:

...you can blame me.
The Boob Nazi said...

I always appreciate a Ghostbusters reference early in the morning.

Fluffy Cow said...

I need to get one of those signs!! And the shoe logo? WHAT were they thinking?!?!

Tiffany said...

I saw that ad in a SkyMall magazine on our way to Texas over Christmas! I couldn't believe what I was seeing. And the ad didn't really mention the sperm logo, as if it was the most normal thing in the world! Strange times, people. Strange, strange times.

PippaD aka Mummy said...

Oh my goodness, sushi and sprinkles. no no no.

T said...

LOVE that sign... and marshmallow icing actually... yum!

the shoe logo - big FAIL!

khanada said...

bwahaha, hilarious entry! i just saw ghostbusters (for the millionth time) the other day, too.

Keith Moore said...

When I saw the first photo, I thought "Cake that looks like California roll -- how creative!"

But wait, that's real California roll, with sprinkles...

My head just asploded.

mimi said...

I want sprinkles. On EVERYTHING. (Icing on everything isn't a bad idea, too.)

Ellen said...

Sushi and sprinkles?

:::gagging:::

No doubt, from a dive called "Jimmy's Sushi Bar."

I would have thought of Cake Wrecks immediately, if I'd seen the sudden icing sign.

Sudden Icing -- Cake Wrecks comes up with another great name for a band!

alyssareeves said...

My fiance took me to try sushi for the first time. I was wary, but I noticed the little orange crunchy balls on top and I said, "Whoa, sprinkles!" He didn't tell me until after we were done eating that they were actually fish eggs. Ick!

alyssareeves said...
This comment has been removed by the author.
jebus llama said...

Hey Jen, just finished voraciously reading CW (I'm working on Epbot now) and I just HAD to thank you for making me look like a maniac, staring at my phones screen and snorting out bouts of laughter everywhere I go! I love it!
And really, did someone not look at the shoe design and maaaaybe think "Waaaiit...that's not right..."? *sigh* I have lost faith.

Bakingdom said...

The sushi made me gag. A little bit.

Love Ghostbusters. It kills me that I can't find a way to make the rest of my family enjoy it as much as I do. They never want to watch it. *grumble*

D.B. Echo said...

Mmmm...sushi-themed pastries. Somebody, somewhere MUST be doing that.

Sandy C also in SoFla said...

I just find it so hard to believe that the person who thought sugar sprinkles on sushi is of this earth.

And the logo? And intentional? Had to check it out myself "seed of life logo." Truely unbelievable.

But the sign. THE SIGN! I MUST HAVE THAT SIGN!!

Connie Moreno said...

LOL LOL LOL!!!

Sandy C also in SoFla said...

The shoe logo "GRAVITY DEFYER™ LOGO CAUSES PULL OUT – pain free/comfortable footwear line still swimming upstream despite retailer outrage"

Love it, would not wear it, but love it.

Stella said...

sushi, sprinkles and sperm...very interesting for a cake blog.

Sea Hag said...

Sandra Lee needs that sign stapled to her head.

Anonymous said...

Love that sign. Sometime one wonders what the writers of such signs are thinking. There used to be one in a nearby city, known for its large( and now dead) elm trees, that read "SLOW MEN WORKING IN TREES"
It makes one ponder!

WV: forksol Confusius say: Forksol of sprinkle covered sushi can make one barfsol!

paulinagc said...

I saw those sperm shoes in Sky Mall!!! hahaha, we were dying laughing at them. The sperm logo was all over the ad.

Stephanie said...

Sprinkles on sushi?!? Seriously?!? I don't even want to know what those guys were smoking when they decided that would be a good idea...

As for the "sudden icing" sign, I was thinking more of ninjas popping out of nowhere and throwing icing at you, but Ghostbusters works too. Loved the Photoshopped picture at the end. :)

pikkewyntjie said...

Sprinkles on sushi? Bleah! :P How about fish paste smeared on cupcakes?

SyracuseWolvrine said...

I think it's probably a sign that I've watched a few too many hockey games that when I saw the sign, (well, yes, it opened up my eyes, but that's a whole 'nother story), I thought about the hockey term "icing" (sending the puck from your defensive end to the other end of the rink with nobody touching it), rather than thinking of frosting (apparently "icing" to the rest of you)

Chris S. said...

Next thing you know, someone's going to write "I want sprinkles" on a California Roll.

In wasabi.

Danger Boy said...

It's like when you play too much Tetris, and everything looks like it's falling. Is that just me? Darn.

Gary said...

Alyssareeves, can this be for real?
(The company with the sperm logo says:)
"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. ... What represents that? The seed of life. We're not embarrassed by it, nor are our customers."

They must have VERY hard-to-embarrass customers.

Gary said...

"Sudden icing"?

Now I have a new thing to watch for.

Here in far south Texas, there's a sign just before every bridge reading "Watch for Ice on Bridge." We always watch, but we never see any-- unless someone has just emptied a fast-food drink cup onto the pavement. It's a funny sign to see when the temperature is around 100 F. I think the last winter storm here that could have left ice on the bridges was at least 10 years ago.

Little Luxuries said...

Sprinkles? On sushi?

What is this, I don't even... WHY!?

WV: blethi - the sound I made when I realized that someone had put sprinkles. On. Sushi.

Gary said...

Anonymous said:

'There used to be one in a nearby city, known for its large( and now dead) elm trees, that read "SLOW MEN WORKING IN TREES."'

I guess the city was trying to shame the men into working faster.

Magnificent Minimalist said...

Stop imagining sushi sprinkles or you will be suddenly iced!

emily said...

yeah, it's kinda hard to see in the pic, but it actually says, "Slick Seed of Life Logo because its cool!" (I left out the apostrophe because they did.)

Odie said...

If that sushi roll was made with a cake center and frosting around the outside, it would be kinda fun! But putting plastic sprinkles on real sushi?! Gross gross gross!!!

- Odie

Loo-E Loo-I said...

I guess someone wearing one of your t-shirts went into a sushi bar...and got what they wanted.

LOL sperm shoes! And the puns about how their logo came to be! *snort*

LOL at the icing sign! Actually, I picture frosting spread out all over the road with yellow piping for the center lines. Ghostbuster reference better!

The "Slow Children at Play" signs crack me up. Apparently the people who came up with that didn't have any children. The only time children are slow is when they don't want to do something (wake up, eat food they don't like, walk to their bedroom at bedtime, etc). Other than that...forget it!

Obviously they never heard the Schoolhouse Rock "Interjection" song.

jilly-bear said...

BWAHAHAHAHAHAHAHAHHA!!! Thanks, I really needed the guffaw today! :)

Donna said...

Maybe the graphic artist for the shoe company was bored and decided to slip one in just to see if he could get away with it...or it was a team of hyperactive adolescents pulling one over on "the man."

BADKarma! said...

"This job ain't worth $11,500 a year..." AHEHEHEHEHEH.

I want a t-shirt with that sign on it.

Simone said...

So why isn't there a picture of an egg on their women's shoes?

Just sayin'...

The Black Dog said...

Okay, even if I wear the "I want Sprinkles" shirt, keep them off my sushi!

Beth said...

My husband is the graphic designer for the shoe company - he's not pulling one over on anyone. He's following what the boss wants.

And the shoes are really comfortable.

MissNay and Family said...

we love you guys very much. just so you know.

Kelli & Noel said...

You know, I was just saying to myself today, "Self, whenever you manage to dig yourself out of this blizzard (we have over a foot already), you should treat yourself to some sushi!"

At least, that what I WAS thinking, until I read your post today.

Micalah said...

Sushi+Sprinkles= No no no

DidoCarthage said...

Sperm shoes, indeed, tsk! You guys just jumped to the wrong conclusion. That isn't a sperm, it's, um. Um. It's the underside of a tadpole, of course. Sheesh.

DidoCarthage said...

@ Beth at 4:10pm - OK! Your husband is the graphic designer of the underside-of-a-tadpole shoes, and he is just following what the boss wants. That's fine.

Soooo.....what, exactly, *was* the boss getting at? Really wanting to know.

Anonymous said...

mmmmmmmmmmmmmmm sudden icing ......... licking lips!!!!

Steph said...

I've seen the spermy shoes before. I must repeat the one question on everyone's lips... "WHAT WERE THEY THINKING?!?!"

Anonymous said...

The sperm logo is the reason why you must always hire a graphic designer with a dirty mind & always keep them on your good side ; )

Anonymous said...

I have to laugh about the gymshoe ad. I saw this in Discover magazine and couldn't believe it was for real. What is the international symbol of the spermatozoan?

-Jacksonista

Lori said...

I feel so much better to read that the road sign made you laugh. I thought I was the only one.
Lori

Ashley said...

My husband worked on a commercial for those shoes a few months ago, and the CEO was there - that logo was totally chosen on purpose, to symbolize the "new life" you will have when you wear the shoes. His advisers tried desperately to convince him to go with something else, but he refused. At the end of the shoot my husband got a free pair of shoes and they are really comfy :)

Molly McFury said...

HAHA! My husband has some of those shoes. He tells people they're made out of "sperm whale leather".

Tracy said...

Oh my gosh, that sign totally cracks me up!!

Big White Granny Panties said...

That is hilarious. And John, Good to talk to you about Lovely Utah yesterday. I have seen no porn so far today! xoxox V.

Beth said...

@Dido - What's the boss getting at? Having his brand remembered and noticed!

Sara W said...

My mom HAD those shoes!! My sister and I both had to explain, in detail, why they were NOT appropriate to wear... well... anywhere, really.

Aislinn said...

Looks like someone wasn't looking when they reached into the spice cabinet! Ew.

Anonymous said...

WOOT!! Ghostbusters! (My cat was named Staypuft.)

I love the Sudden Icing sign. I think of some silly role game where you ask friends for ingredients and voila! "Sudden Icing" LMAO

-Barbara Anne

P.S. I believe almost everything you tell me but I'm NOT falling for a true piece of sushi with sprinkles on it. blech

Anonymous said...

W....T...F were they thinking???

Aliza said...

Is it a cake-and-sushi restaurant, and they grabbed the sprinkles rather than sesame seeds?! Even worse, are there cupcakes with green "icing" [wasabi] to fear? Because otherwise-- well, I was going to say they ruined delicious sushi, but if they think sprinkles are appropriate, then their sushi's probably inedible anyway.

Like SyracuseWolverine, hockey-- or winter driving-- flashed through my mind. And then I remembered this is CW! And then I wistfully wished those two batches of buttercream I made on Saturday had "suddenly" appeared

And I love how the spouses of the graphic designer and one of the people involved in the commercial are readers of this blog. I feel sorry for @Beth's husband. I know web designers who can relate to his experience with idiotic clients

But wow, the "g" and "d" in their name (Gravity Defyer) are also sperm! I'm all for encouraging fitness, but the SHOES aren't responsible for the "new life"-- it's the exercise you do while wearing them. You could wear sneakers sitting behind the steering wheel while scarfing down Monday's porta-pastries.

I'd never wear those shoes at the gym-- but I could see how they'd be popular with pregnant women and new mums who have a good sense of humour :)

@Danger Boy-- so its not just me with Tetris (and Snood) dreams? Good to know :) Ooo, now THOSE have cake potential! Squares for tetris and cupcakes for snood... this could work.... and you'd "have" to eat the rows that line up :)

Christy said...

Stop imagining sperm shoes? When did I START imagining sperm shoes?

Gary said...

Think of the other entrees you could decorate with multicolored sugar sprinkles.
Pot roast.
Fried chicken.
Poached trout.
Mashed potatoes.
Brussels sprouts.
Liver.
Goat curry.
Pad Thai.
Oysters on the half shell.

Hmmm ...


WV: haingla. Haingladers have to watch out for sudden icing.

Arlene said...

Blech sprinkles on sushi?? I wouldn't even try the sushi without sprinkles lol. Gross to me either way. Would buy that sigh and put it up right in front of our building just to confuse people. Wishes I could do it lol.

Renee said...

Imitation crab, mayonnaise, avocados, vinegary rice, seaweed and...

sprinkles.

/full body shudder

~Elizabeth aka Lacquered Lizard said...

apparently they meant the logo to be what it is...visiting their website instructs you to click the "seed of life" logo "because it's cool!"
http://gravitydefyer.com/

Tina B said...

The electronic road sign in Nashville this week warned of possibility of icing too - it made me think of CakeWrecks immediately! Too bad it would have caused a real wreck to stop and get a picture!

Heather said...

Am I the only one who saw the sushi and wondered why they put sprinkles on a California roll and not on a Rainbow roll instead?

At least that would almost make sense....

Tamera said...

So if someone stands still for any length of time in the shoes is it called a Pregnant Pause?

phil said...

Honey, I'm just going to run out and get some eggs!

klrtink said...

The "Beware of Sudden Icing" sign reminds me of this past weekend. My husband, son, and I were driving up to see my Mother-in-law for an early celebration of my husband's birthday. Things have actually been pretty cold down here and it was drizzling, so they had an electric sign that said "Anti-icing ahead. Expect delays." My husband saw the sign and said, "look, if you don't like cake, just don't eat it!" Made even more appropriate by the fact that we knew that my husband's birthday cake would have at least an inch thick layer of icing on it.

Eric Stott said...

Pastries that imitate sushi would actually be cute.

Ankit said...

I love this post
thanks gr8 work

Anonymous said...

Sprinkles on sushi,
And sperm cells on gym shoes,
Bright yellow road signs that warn of icing,
These are a few of my favorite things.

~Kathy D~

Anonymous said...

Stella said:

"Sushi, sprinkles, and sperm... very interesting for a cake blog."

Also an excellent name for a rock band!

~Kathy D~

Ness said...

Lol @Gary. I love the idea of sprinkles on mash potato. Maybe my 4yo would eat it!! :-)

Anonymous said...

It reminds me of my icing episode last night: three sugar cookies, topped with mounds of blue, red, yellow, and green icing. almost kept me awake all night.

MaraK said...

I saw that ad in my Science News magazine a month or two ago. There was a little arrow pointing to the logo saying-- word for word (it's barely visible on the picture you posted)-- "Slick Seed of Life Logo- because its (sic) cool".
*headdesk*

Jade laslow said...

Girlfriends and I went for sushi for the first time. it was nice but the pink things that i was eating that they were actually fish eggs. Ick! not doing that again

http://www.sleeplessjade.com

Anonymous said...

PLEASE make "Beware of Sudden Icing" into a t-shirt! I'd buy it!