Sunday, November 16, 2008

Sunday Sweets: You "Auto" Watch

Sunday, November 16, 2008

Car dealers here in the U.S. could learn a lot from manufacturer Skoda over in the U.K., because THIS is how you do a car commercial:




If you're as fascinated as I am, you should also check out the video on how they did it. There are more details there than the one minute ad could show, and it is AMAZING.

[insert obligatory joke about cakey car wrecks here]

Thanks to Thea L. for sharing the link!
Atelle said...

This is one of my favourite adverts. But it makes me hungry.

FreedomFirst said...

Whoa! That is so cool! I just called my husband in here to see it too. What an excellent idea for a car commercial. I love how it actually makes a sensible story and moves at a watchable pace.

Anonymous said...

I get first dibs on the steering wheel!

That's absolutely amazing!

Sherice

Tameson said...

That was so cool. I especially like the making of video. Bravo!

Cathy Davis said...

Wow! I went and watched the "full" video...WOW.

Helz said...

I'm glad you decided to feature this one- my favourite advert ever when it came out.

I'd choose the cake car over an actual skoda any day though ;)

intothethickofit said...

Amazing! I've long believed Skoda to be the best car in Europe. Now it's confirmed.

Laura ~Peach~ said...

how totally cool is that!!!

Alix said...

I want that car - even if I have to push it! And I'm thinking I won't because it looks like they remembered everything. What about fuel tho? Milk perhaps?

Uh oh...
Word verification: "reepomac." Maybe in this economy I should rethink the purchase.

Alixandra Hice
http://casahice.blogspot.com

Nothinglikeit said...

OK, that is seriously cool! You can have your Skoda and eat it too!

Robin

Jenn said...

Wow, that is awesome! My husband wants to know what kind of millage it gets. ;-)

Judy said...

OMG...a Skoda! I've driven one (in the Czech Republic). The cake car is probably more sound. :D

Cinnabelle said...

That is simply amazing!

Emily said...

aaaah - that is so awesome I got a little teary with joy over here

- Emily

www.candycalamity.etsy.com

Fizzix said...

WOW.

Stephline said...

What's the worst thing about the ad?

The fact that apparently (This is only what I heard) the lights did something which meant they couldn't eat it later.

BigTips said...

That was pretty cool!

Anonymous said...

I actually met one of the guys in this advert (hes the one that 'trips at the end) He's not a baker! He's an actor!! Still, fantastic cake. It's a nice car as well.

Deborah Godin said...

I love that at 00:05 they're adding lemon zest to give it a nice "flavor"... Maybe, in addition to the "making of" there's also an "eating of"....? Hey, somebody save me a fender, I always like the fenders!

Shira-chan said...

omg, that's amazing. How? How? How??
It's simply amazing what people can do with cake.

(Dare I hope that I'm the first commenter?)

Susan said...

That's incredible!!

Peter said...

This commercial is broadcasted all over Europe not just the UK

The Floating Lush said...

That is made of awesome and win.

Charlene said...

Wow, Wow, Wow! What a lovely Spectacular Sunday cake. Thanks for sharing.

Wonder what they did with it once it was all done??

Roger Light said...

My favourite bit is definitely the golden syrup being poured into the engine as oil. Yum!

Anonymous said...

is amazing....... Should be a two hour Food Network special!

Rhiana said...

Now that's the kind of car I want!

Meg said...

I want that car! The cake version, not the metal and fiberglass version.

Carol said...

Interesting challenge for the makers but seriously, what a incredibly huge waste of good food...180 eggs went into that and then the whole thing was thrown out because it went bad under the studio lights.
Cool to watch it being built, but what a shame, hey?

Wicked said...

That is absolutely wonderful!

vixen said...

THAT WAS FREAKIN" COOL! Question is...who gets to eat the cake..LOL

Cat said...

Man, I haven't seen that advert in *ages*. Old, but still absolutely awesome.

Dave said...

I really liked this advert when it came out... Then they showed it a trillion zillion times. I've had to trash my Sound of Music CD, which I'm sure sent sighs of relief across the land! lol But I can't even enjoy the fact that its cake anymore!

Dave's Wife

jackie31337 said...

You said it, and I don't think I can say it any better: amazing!

Melissa said...

Darn it.. it keeps sticking about 1/2 way through. Maybe it's my system. Will try back in a bit.. can't wait to see the end result!

Laura said...

Wow.

Just.

Wow.

(in a good way)

The Honorable Mayor of Bethville said...

Julie Andrews + Cake = SOLD

Lena LaFaye said...

That is awesome! Thanks for sharing it.

~Lena

Passion Fruit said...

Absolute brilliance!
What talent and precision.

I only hope all that cake wasn't wasted after though.

Brianna McCarthy@Passion.Fruit
http://briannamccarthy.blogspot.com

Ali said...

Holy cow, that was amazing!! The video of extras is incredible!!! Thanks for posting!

http://all-is-on-writing.blogspot.com

sweettc said...

wow that's just wow and they threw it away after the commercial. That's just the biggest waste of cake but wow.

Keeley said...

AWESOME! Except that it's for a Skoda, of course... =D

My favourite bit was the chap trying to get the wobbly jelly tail light into place. =D

Melissa said...

If I ever see one of those I'm going to want to eat it.

Please Press Pause said...

That was awesome!

searching_for_something said...

Yeah ,I love this advert. Evertime it comes on I get urges for cakes and golden syrup!

Anonymous said...

The music is the best part! I love me some Sound of Music!

P.S. Are you ever going to post Sunday Sweets of Disney Cakes? I need inspiration for a Disney wedding!

-Diana

The Other Judy said...

I get stuck with just a plain ol' car. I'm sure that, if I had that, I'd also be saying...

"I can't believe I ate the wHoLe thing!"

TattingChic said...

WOW!

Anonymous said...

See, this sounds cool until you realise that most of the cake went to waste because the studio lights made it go funny. Now it's just sad. I hate to see food wasted.

Neat bit of crafting, though.

Anonymous said...

The lengths some people will go to just to get their cake on this blog....

Anonymous said...

Absolutely amazing!!!!!!


Vicki

tammie said...

I wonder if the creators of this commercial are South Park fans that got the idea from the Ferrari/Acura cakes (http://www.southparkstudios.com/clips/104403/).

mp. said...

that is BRILLIANT!

the people are all happy and industriously working on this gorgeous car cake, there's sugar in the air, and of course julie andrews singing in the background. what could be better?

Maggie said...

Fun ad to watch! It's an amazing amount of work to make a car commercial.

TB Tabby said...

Not the first time someone's done something like this. Here's an article about a Ferrari made from cream pies.

http://www.wired.com/culture/lifestyle/news/2001/08/46195

Ethan, Zach, and Emma's Mom said...

WOW. That's all I can say. WOW. I'll be posting this on my favorite posts this week, thanks!

Ell said...

Oh, lovely! *Claps hands*

I like that they actually put an engine in it as well. Like, details for the win.

Good commercial. Every commercial should be like this of the first Sony Bravia. Then people wouldn't mind watching them.

The Rambler said...

that was pretty cool.

Anonymous said...

Oh My Gosh. I WANT that car! Yummy....

harmzie said...

That is awesome. The "how to" is even better! As an engineer & a (very) amatuer cake decorator (30+ yrs experience, but not getting any better - my only salvation from "cake wrecks" is that I don't get paid), the "how'd they DO that?" has always been the best part.

The attention to detail! I mean, oil? Awesome (oo, I said that already).

Chel said...

All I could think about while watching was : "Suppose they offered this cake in the binder at CostCo or Publix- what would it look like when the bakers there attempted their own 'translation' and you went to pick it up?"

YOU'VE INFECTED MY LIFE! The other day I made cupcakes and did not post the photo cause I was a little afraid they might show up here. :)

Erika Martin - Stampin' Mama said...

I'm surprised you'd never seen this before! I never get tired of watching it. My kids ask if they can eat it every time!

Liana said...

That was a-MAZING! Thanks for sharing it! :)

Raina said...

Is that the car factory in Heaven?

bernthis said...

someone please get me that transmission and a glass of milk. I'm hungry :)

Anonymous said...

Now THAT'S how you make a cake! And a commercial; none of those overdone lofty metaphors and winding roads that don't exist. Looked like fun to make too. Though now I want cake...

SiressYorkie said...

I dunno. I'd have a terrible temptation to just jump into it head first and gorge until my pancreas screamed for absolution.

Oh, but I'd die happy...

Katy said...

I've seen the advert loads and I love it but I didn't know there was a 'making of' video. Thanks for that!

Anonymous said...

Apparently the lights made the cake go off so they couldn't eat it. What a shame!

petra said...

škoda is a czech car manufacturer, not british. until recently, they were slightly on the dodgy side. (ironically, "škoda" means "a pity" in czech; it was named this, however, as it was also the original manufacturers' surname(s).)

Great advert!

Milu said...

Wow, just today I saw that commercial on a tv show, what a coincidence. I loved it, btw.

Amanda said...

That was awesome, I've never seen that before.

RaisinCookies said...

This article discusses the advert in detail, and as far as what happened to the cake, Skoda have said that it had to be composted because it went bad under the studio lights. Such a shame! But very interesting to watch.

Robin said...

That is amazing! Thanks for sharining it!

sues2u2 said...

Holy Cow! That is amazing. I've gotta show everybody in my house when they get home from church. That is just - WOW!

Ms Unreliable said...

Terrible cars but great ads. Wonder what happened to all that cake...

Heather said...

That is soooo steenkin awesome!

Rhandir said...

Yaaay I made it on Cake Wrecks !!!

So pleased you enjoyed the ad.

Thea L

Anonymous said...

Looks like they used an airbrush to 'paint' it. Score for authenticity AND for best use of airbrushing on cake!

Karli said...

I love how they went into such detail, like how they actually created the engine and seats when they could've easily just skipped those parts.

Leslie said...

That was COOL! I found more info, with step-by-step pix & info about how many ingredients they had to use here: http://www.dailymail.co.uk/tvshowbiz/article-457080/How-bake-car-amazing-story-Skodas-new-TV-ad.html (mind that there may be some questionable content in the sidebar).

Leslie

avoidz said...

Skoda "Fabia"? Sounds a bit like...

Great ad, though :)

Havocec said...

keely said"My favourite bit was the chap trying to get the wobbly jelly tail light into place. =D"

That was mine too. I don't think they sell Skoda's here in Halifax, NS, Canada. But the commercial is cool.


word verification: stribu...means stripes that are taboo..*LOL*kthnx

Stephanie said...

I'm sad that neither the ad itself or the how-we-did-it video end in someone talking a big ol' bite out of the car! I kept waiting for it! Even if it went a bit off under the studio lots. They could always spit it out and much grosser things have been done in the name of television. *sigh*

Anyway, awesome post!

quinn said...

Did you notice in the long video where it looks like they're pouring oil into the engine???

(just checked: around 4:07)

LOVE THIS! Thanks for posting it!

Andrew said...

Amazing! Thankyou for sharing that. I have never seen an add like that. All car adds in oz are rather boring.

alivicwil said...

I know it's not at all cake-related, but the Australian Skoda ad is pretty cool, too: http://au.youtube.com/watch?v=59TsUMG7Zzc

My father in law has a really cute dance he does whenever the music comes on!

jackie31337 said...

RaisinCookies said Skoda have said that it had to be composted because it went bad under the studio lights.

At least it wasn't a total waste, then. I would hate for all of that to have ended up in the landfill. At least it got to become compost, even if nobody got to enjoy the cake.

Mad Hatter said...

that was wonderful, did anyone eat the cake?

Anonymous said...

This is amazing.... I would have so loved to have been a part of that. Thanks Jen!!!!

The Caked Crusader said...

This advert aroused a lot of interest in the UK - the sad thing is that all of the cake was rendered inedible due to the harsh lighting used to film the ad.

7Seas said...

I'm totally impressed with this cake of course. But if they weren't going to eat it... then at the very least they should've done a crash test with it! :D

Laura said...

I loved this ad when it was shown, Skoda always has cheerful adverts and I admire their ability to laugh at themselves (until recently they didn't have the greatest of reputations even though there was nothing mechanically wrong with the cars). In addition they are a Czech car owned by VW (we have had three so far)

Leesa said...

Hi

I love your blog and I thought it was about time I mentioned that to you! Also, it's not a cake, but I thought you might like this pic up on failblog - it's to do with the misuse of quotation marks!

http://failblog.wordpress.com/files/2008/11/fail-owned-quotation-marks-correction-sign-fail.jpg

Keep up the good work - and loved the car advert!

Thanks.

Thomas said...

and I thought American's were good at wasting food.

K-Rissa said...

I love it! Now I want to buy that car!

Anonymous said...

I would love it if someone gave me that cake, but as my husband said, that cake probably runs better than the actual car.

Christina said...

Uh oh! Did I see someone licking their fingers?

Samantha said...

Sorry, this commercial is awesome, but nothing can beat The Cog.

Look it up!

Lu

Anonymous said...

Ummm, I don't think I want to eat this car. Did you see the person licking her fingers? Not sure about the sanitary conditions in that "Factory".

Taste of Cakes said...

Best video ever! Love it.
Can I post a link from my blog to yours, to this video?

tracyvanhorne said...

Uh oh! Did I see someone licking their fingers?

So glad someone pointed that out, that's all I could think of watching that video too! Glad no one ate that car... I also noticed no one wore gloves while making this car cake. ew.

jenjen said...

It would be even better if it were a lemon cake.

Aja said...

That's wicked!! I want one! =D

Sarah Thomasin said...

The best part of the Making Of (Baking Of?) video is at 2:38 when the guy on set is just happily noshing away on the props!
I love this ad.

Anonymous said...

They donated all the leftover cake to someone's compost too.

A. J. Luxton said...

Skoda is definitely Czech.

I've had the joy of riding in their lovely, efficient little electric streetcars in Portland, OR and Tacoma, WA as well as in Prague.

The one in Tacoma, for a while, had stop announcement recordings clearly done by someone in the factory of origin, at least going on the accent. "Takoma dohm stession." It was very appealing.

rskpz311 said...

omg tht is amazing... DELISH! I WANT SOME. o man now im hungry!

Anonymous said...

One of the teachers at my former college craft baking course(still considered a student by my tutor!) was a consultant for this advert.

Then again, my Tutor had been banned from entering cake dec contests because she won them too often...

Katie said...

This is so amazing, but now in Feb 2010 - the making of video has been removed - would love to know if it's posted somewhere else!

Katie

Anonymous said...

Not sure whether this was the original making of video, but here's a link: http://www.youtube.com/watch?v=XReYcVb1Z4s